![]() ![]() The age group has been a key target audience of Hollywood studios for decades. Ironically, in their study released at CinemaCon on Tuesday, the Motion Picture Association of America showed frequent moviegoing attendance of 18-24 year-olds dropping in 2013 by a precipitous 17%. The 4DX process was demonstrated this week in Las Vegas at CinemaCon, an annual film industry exhibition for studios, distribution companies, and theater owners. Netflix and Amazon have further upped the ante over the last few years by creating their own exclusive content. Newest among these devices are the $35 Google Chromecast Streaming Media Player, $49 Roku Streaming Stick, and $99 Amazon Fire TV. Smart TVs and inexpensive hardware devices designed to enable HML- and HDMI-port equipped standard televisions to wirelessly stream online content have made it increasingly convenient for viewers to stay at home and away from the cineplex. Theaters today are under pressure to compete with a broadening array of home entertainment delivery systems – like the DVD/Blu-ray-based Redbox, and popular streaming services such as Netflix, Amazon Prime Video, Redbox Instant, Hulu, and others. Regal inked a deal last month with the Seoul, Korea-based CJ 4DPlex to install the company’s first Stateside 4DX system at the downtown Los Angeles site.ĤD is the latest theatrical innovation designed to lure audiences away from competing streaming and DVD/Blu-ray entertainment platforms. Live Stadium 14 multiplex is slated to feature the first “4D” movie theater in the United States. ![]()
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